品牌危机沟通

品牌危机是一种严重的企业危机,危机管理成为企业一项必修的课题。随着传播媒体的多样化及公众意识的不断提高,危机传播问题已成为危机管理的核心问题。危机信息传播存在特定的传播模式,并受诸多因素的影响。在品牌危机沟通框架的基础上,建立企业内部与外部危机信息沟通体系,制定品牌危机沟通策略,具有重要意义。

Brand Crisis Communication

Brand crisis is a serious enterprise's crisis,and crisis management becomes one of its necessary research subjects.Along with the diversification of media and improvement of public awareness,crisis communication became the core problem of crisis management.On the baisis of analyzing brand crisis information dissemination,this paper establishes a system for brand crisis communication,and makes communication strategies of it.