When worlds collide: The implications of panel data-based choice models for consumer behavior |
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| Authors: | Russell S. Winer Randolph E. Bucklin John Deighton Tulin Erdem Peter S. Fader J. Jeffrey Inman Hotaka Katahira Kay Lemon Andrew Mitchell |
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| Affiliation: | (1) University of California, Berkeley;(2) University of California, Los Angeles;(3) University of Chicago, USA;(4) The Wharton School, USA;(5) University of Wisconsin, USA;(6) University of Tokyo, Japan;(7) University of Toronto, Canada |
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| Abstract: | ![]()
Panel data, both diary and scanner, have been analyzed by marketing scientists for over thirty years. One of the important uses of panel data is to better understand consumer behavior by developing and testing hypotheses using the revealed preference data rather than experimental data that uses only self-reported behavior or behavior in a simulated choice environment. The purpose of this paper is to suggest areas of research where panel data can be used to better understand the underlying behavior of the panel members. |
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| Keywords: | panel data choice models consumer behavior |
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