| 提高中层经理营销战略执行力之探讨 |
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| 引用本文： | 罗东霞.提高中层经理营销战略执行力之探讨[J].价值工程,2006,25(8):121-123. |
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| 作者姓名： | 罗东霞 |
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| 作者单位： | 湖北大学商学院,武汉,430062 |
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| 摘 要： | 营销战略成功的关键在于执行,而执行的关键又在于中层经理的执行力。本文从提高中层经理执行,所需的技能及其战略承诺和角色承诺方面,论述了提高中层经理营销战略执行力的问题。
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| 关 键 词： | 中层经理 营销战略 执行 |
| 文章编号： | 1006-4300（2006）08-0120-03 |
A Study on Improving Middle Managers' Execution |
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| Luo Dongxia.A Study on Improving Middle Managers'''' Execution[J].Value Engineering,2006,25(8):121-123. |
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| Authors: | Luo Dongxia |
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| Institution: | School of Business, Hubei University, Wuhan 430062, China |
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| Abstract: | The success of marketing strategies relies on the implementation,and the key of the implementation is the middle managers' execution.Through improving the middle managers' implementation skills,and through improving their strategic commitment and role commitment,the middle managers' execution of marketing strategies will be improved. |
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| Keywords: | middle managers marketing strategy implementation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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