Why shopping pals make malls different? |
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| Institution: | 1. University of Thessaly, Department of Agriculture Crop Production and Rural Environment, Fytoko, 38446 Volos, Greece;2. University of Thessaly, Department of Planning and Regional Development, Pedion Areos, 38334 Volos, Greece;1. Institute of Management Technology (IMT), Raj Nagar, Ghaziabad 201001, Uttar Pradesh, India;2. Indian Institute of Management (IIM), Raipur, Chhattisgarh, India;1. Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, UK;2. Plymouth Business School, Plymouth University, Drake Circus, Plymouth, Devon, PL4 8AA, UK;3. The Business School, Bournemouth University, 89 Holdenhurst Road, Bournemouth, Dorset, BH8 8EB, UK;1. Maringá State University, Av Colombo 5.790, Maringá, PR, CEP 87020-900, Brazil;2. University of Brasília, Brazil;1. Business School, Faculdade Meridional – IMED, Senador Pinheiro, 304, Cep: 99070-220, Passo Fundo, Brazil;2. School of Management, Universidade Federal do Rio Grande do Sul, Washington Luis, 855, Cep: 90460-010, Porto Alegre, Brazil;3. School of Management, Universidade FEEVALE, ERS 239, 2755, Cep: 93352-000, Novo Hamburgo, Brazil |
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| Abstract: | The present study examines the effects of the specific type of ompanion a shopper shops with (i.e., friend versus family member) on the emotional attachment to malls. The study aims to explain this influence through two potential mediators, that is, shopping arousal, and shopping apprehension, the relevance of which has been shown in the extant reviewed psychosocial literature. The emotional attachment of shoppers to their mall depends on whom they are shopping with: shopping with friends affects both shoppers' arousal and apprehension. Only arousal mediates the relationship between shopping pal and mall attachment. Our findings provide new insight on the psychological processes explaining the relation shoppers develop with their shopping environment and give retail managers guidelines for increasing shoppers' attachment to their malls. |
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| Keywords: | Shopping pal Mall attachment Shopping arousal Shopping apprehension |
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