Institution: | 1. Department of Marketing, CERS—Centre for Relationship Marketing and Service, Management, Hanken School of Economics, Vaasa, Finland;2. Department of Marketing, CERS—Centre for Relationship Marketing and Service, Management, Hanken School of Economics, Helsinki, Finland;3. Associate to Hanken School of Economics, Helsinki, Finland;1. Department of Family and Consumer Sciences, University of Hawai\"i at Ma¯noa, 2515 Campus Road, Miller Hall 201C, Honolulu, HI 96822, United States;2. Department of Apparel, Housing, and Resource Management, Virginia Tech, 240 Wallace Hall (mail cold 0410), Blacksburg, VA 24061, United States;1. The University of Texas at Tyler, 3900 University Boulevard, BUS 103, Tyler, TX 75799, USA;2. The University of Texas at Tyler, 3900 University Boulevard, BUS 122, Tyler, TX 75799, USA;3. Auburn University at Montgomery, P.O. Box 244023, Montgomery, AL 36124, USA;1. Macquarie University, Sydney, NSW 2109, Australia;2. Seoul National University (SNU), Seoul, South Korea |