With or without you: The positive and negative influence of retail companions |
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| Affiliation: | 1. Business Management and Economics, Westfield State University, Westfield, MA, USA;2. Cognitive and Information Sciences, University of California, Merced, CA, USA;1. Christchurch Polytechnic Institute of Technology, Christchurch, New Zealand;2. University of Canterbury, Christchurch, New Zealand;1. Geography and Environment, University of Southampton, University Road, Southampton SO17 1BJ, United Kingdom;2. Online Property, Sainsbury׳s Supermarkets Ltd., Store Support Centre, 33 Holborn, London EC1N 2HT, United Kingdom;3. Location Planning, Boots UK, 1 Thane Road West, Nottingham NG2 3AA, United Kingdom;4. Location Planning, Sainsbury׳s Supermarkets Ltd., Unit 1, Draken Drive, Ansty Park, Coventry CV7 9RD, United Kingdom;1. Department of Management, College of Business Administration, Georgia Southern University, Statesboro, GA, USA;2. Department of Management, Seidman College of Business, Grand Valley State University, Grand Rapids, MI, USA;3. Department of Information Technology and Decision Sciences, College of Business, University of North Texas, Denton, TX, USA;4. Department of Marketing & Logistics, College of Business, University of North Texas, Denton, TX, USA;1. Department of Management, University of Molise, Via de Sanctis, 86100 Campobasso, Italy;2. Department of Mechanics, Energy and Management Engineering, University of Calabria, Via P. Bucci, cubo 46C, 87036 Arcavacata di Rende, Italy;1. Carthage Business School, University of Tunis Carthage, Tunis, Tunisia;2. Marketing Department, College of Business Administration, King Saud University, Riyadh, 12372 , Saudi Arabia;3. ISEG – Lisbon School of Economics and Management, Universidade de Lisboa, Rua do Quelhas 6, 1200-781, Lisbon, Portugal;4. Birmingham Business School, Birmingham University, Edgbaston Park Road, Birmingham, B15 2TY, United Kingdom;5. University of Sheffield Management School, Western Bank, Sheffield, S10 2TN, United Kingdom;6. Carroll School of Management, Boston College, Chestnut Hill, MA, 02467, USA |
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| Abstract: | This study evaluates whether the influence of shopping with a companion is consistent across retail contexts with service components or between genders. An experiment asked participants to recall and evaluate their most recent solo or joint restaurant or shopping experience. Results demonstrate that for restaurant experiences, there is a positive influence of others on individual time spent, money spent, satisfaction, and attitude toward the act. For shopping experiences, however, these effects were either strengthened or reversed dependent upon gender. For (males) females, joint shopping experiences are linked to (increased) decreased amount paid, attitude toward the act, and re-patronage intentions. |
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| Keywords: | Companion shopper Purchase pal Joint action |
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