A meta-analysis of consumer impulse buying |
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| Affiliation: | 1. Goddard School of Business, Weber State University, 3801 University Circle, Ogden, UT 84408, United States;2. Breech School of Business Administration, Drury University, 900 North Benton, Springfield, MO 65802, United States;3. Moore School of Business, University of South Carolina, 1705 College Street, Columbia, SC 29208, United States;1. Birla Institute of Management Technology, Knowledge Park III, Greater Noida, India;2. S. P. Jain Institute of Management and Research, Mumbai, India;1. ITM University, Gwalior, India;2. S.P. Jain Institute of Management and Research, Mumbai, India;1. Department of Management, Marketing, and Business Administration, College of Business, McNeese State University, United States;2. Department of Business Administration, College of Business, Auburn University at Montgomery, United States;3. Department of Marketing & Analysis, College of Business, Louisiana Tech University, United States;1. School of Management, University of Bath, Bath BA2 7AY, United Kingdom;2. School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong |
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| Abstract: | This study provides a meta-analysis of the impulse buying literature and examines common antecedents for impulse buying behavior. An exploration of the impulse buying literature results in the establishment of three overarching constructs used as independent variables: dispositional, situational, and sociodemographic variables. The Kruskal–Wallis test was used to assess which variables are shown to have the strongest effect on impulse buying and suggest that the dispositional/situational interaction variables have the strongest relationship with impulse buying followed by dispositional, situational, and sociodemographic main effects, respectively. Specific dispositional, situational, and sociodemographic constructs are explored further along with moderating effects. Implications of the findings are discussed. |
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| Keywords: | Impulse buying Meta-analysis Impulsivity Impulsive Impulse buying trait Impulse buying tendency |
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