义乌发展旅游的契机--会展旅游

在会展市场重心“东移”的国际大形势下，发展会展旅游为中国的旅游业创造了新的亮点。处于浙江中部的义乌市以小商品名扬天下，加上本身拥有丰富的旅游资源，较为完备的旅游接待设施，开展会展旅游不失为义乌市旅游业发展的契机。通过分析义乌会展旅游资源方面的优势和不足，提出开展会展旅游的可行性，探讨其适合的方式方法，并着重提出会展旅游可作为旅游业发展的突破口。

MICE TOURISM--THE TURNING POINT TO DEVELOP TOURISM INDUSTRY IN YIWU

Under the international tendency of tourism market developing from west to east, development of MICE tourism will create a bright future for tourism industry in China. As a city located in the middle of Zhejiang province, Yiwu is a famous market for commodity. She not only has a large number of international passenger,but also is rich in tourism resources. On the basis of the analysis about the strengths and weaknesses of the MICE tourism resources in Yiwu. We bring forward the possibility and do a research on the suitable methods to develop MICE tourism. We make sure that development of MICE tourism will be the breakthrough for tourism industry in Yiwu.