基于SWOT分析的气象研学旅行产业发展策略研究

探索通过气象科普产业发展,推动气象科普事业发展,提升国民气象科学素质,无疑具有重要的现实意义.运用SWOT分析法,系统诊断气象研学所具有的优势和劣势,所面临的机遇和挑战.研究表明,采取适宜的SO战略、WO战略、ST战略和WT战略开展气象研学活动,可以促进气象科普产业的发展.建议通过充分利用气象科普场馆、示范校园气象站、农业生产基地等资源,挖掘气象与教育融合内容,加强"气象人工智能+教育"资源研发,注重研学旅行理论研究和创意互动策划,多举措开展气象研学活动,促进气象科普产业和气象科普事业的融合发展.

Study on the Development Strategy of Meteorological Research-based Travel Industry Based on SWOT Analysis

It is undoubtedly of great practical significance to explore the development of meteorological science popularization industry, to promote the development of meteorological science popularization and to improve the quality of national meteorological science. By using SWOT analysis method, systematically diagnoses the advantages and disadvantages, opportunities and challenges faced by meteorological research, and then puts forward the development strategy of meteorological research travel industry. The research shows that the development of meteorological science popularization industry can be promoted by adopting appropriate SO strategy, WO strategy, ST strategy and WT strategy to carry out meteorological research activities. It is suggested that we should make full use of the resources such as meteorological science popularization venues, demonstration campus weather stations and agricultural production bases, tap the integration of meteorology and education, strengthen the research and development of "meteorological artificial intelligence education" resources, pay attention to the theoretical research and creative interactive planning of research travel, increase publicity, and carry out meteorological research activities in various ways to promote the integration and development of meteorological science popularization industry and meteorological science popularization.