Consumer spending behavior and telecommunications services. A multi-method inquiry |
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| Affiliation: | 1. Carl Batt & Associates, 5 Debra Lane, Basking Ridge, NJ 07920-1907, USA Tel: +1 908 766-7480; fax: +1 908 221 1846;2. Bellcore, 445 South Street, Morristown, NJ 07960, USA Tel: 973 829-4556; fax: 973 829-5963;1. Department of Science in Engineering, Faculty of Engineering, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala-Lumpur, Malaysia;2. Department of Mathematical Sciences, College of Science, United Arab Emirates University, Al Ain, 15551, Abu Dhabi, UAE;1. Urology Department, University of California, Irvine, Orange, CA, USA;2. Pathology Department, University of California, Irvine, Orange, CA, USA;3. Hospital for Sick Kids, Toronto, ON, Canada |
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| Abstract: | ![]()
Despite the enormous capital and marketing investments anticipated by telecommunications providers and policy makers alike, there is a surprising lack of understanding about how consumers are likely to behave in the brave new world of telecom offerings. Drawing on innovative perceptual mapping, conjoint, and respondent-adjusted-demand techniques, this study presents an in-depth, multi-faceted picture of the US telecommunications consumer. Key questions are addressed such as: is there a limit to telecom spending? where does telecom fit within consumer priorities? who are the likely telecom spenders? and what types of offerings are most likely to succeed? |
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