Institution: | 1. Carmen Hubbard, Centre for Rural Economy, Newcastle University, UK. E‐mail: carmen.hubbard@ncl.ac.uk;2. Matthew Gorton, Centre for Rural Economy, Newcastle University, UK. E‐mail: matthew.gorton@ncl.ac.uk;3. Lionel Hubbard, Centre for Rural Economy, Newcastle University, UK. E‐mail: lionel.hubbard@ncl.ac.uk |