线上线下的冲突与融合

中国零售业是被社会商业颠覆的。当今规模化经营的连锁企业大部分是从名不见经传的小企业或跨业经营发展而来的，很多源于上世纪80年代以后诞生的小型的“社会商业”。如今，线下零售则被称为传统零售，受到线上零售的挑战，线上线下的冲突与融合正在改变着我国零售业的竞争格局。本文认为，应该从顾客感受的角度去寻找突破口，以实现两者的有效融合，便利店是一个很好的融合点。

Conflict and Coalition between Online and Offline Retail Business

Chinese retail industry is subverted by social business. Most of the large-scale chain enterprises today developed from obscure small businesses or multi-businesses. Many of them were born in 1980s as small ＂social business＂. Nowadays, known as traditional retail business, offline retailing is challenged by online services. The conflict and coalition between the two different means of business are changing the Chinese retail industry in its competing structure. Proceeding from customer experience, this paper proposes the idea of making the convenience store a fine connection between online and offline retail business with the consideration of