| 现代企业营销管理中的物流决策研究 |
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| 引用本文： | 李昆益.现代企业营销管理中的物流决策研究[J].中国市场,2008(49):33-34. |
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| 作者姓名： | 李昆益 |
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| 作者单位： | 常州轻工职业技术学院,江苏,常州,213164 |
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| 摘 要： | 企业物流在企业营销管理中起着重要的作用,高效的物流管理能够在客户满意度、市场反应速度、分销渠道畅通、营销创新等方面提升企业的营销能力。现代企业营销管理中,应加强物流活动的营销化管理,注重资源整合,使物流决策与营销策略相适应。
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| 关 键 词： | 营销管理 物流决策 企业物流 |
Research on Logistics Decisions in Marketing Management of Modern Enterprises |
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| LI Kun-yi.Research on Logistics Decisions in Marketing Management of Modern Enterprises[J].China Market,2008(49):33-34. |
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| Authors: | LI Kun-yi |
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| Institution: | LI Kun-yi(Management Department,Changzhou Institute of Light Industry Technology,Changzhou 213164,China) |
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| Abstract: | Enterprise logistics plays an important role in marketing management of modern enterprises.Effective logistic management promotes marketing capability in such aspects as customer satisfaction, market reactive speed, distribution channels management and marketing innovation.To improve marketing effect, enterprises should strengthen logistics marketing, integrate resources and make logistics decisions to meet the requirements of marketing strategies. |
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| Keywords: | marketing management logistics decisions enterprise logistics |
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