大学英语必须以提高和有效地进行跨文化交际为目的

经济全球化与社会一体化，使得国际往日益密切，跨文化交际能力培养的重要性与必然性日益凸现。大学现有的英语教学不能适应新时期的要求，面临着新的挑战。跨文化交际能力的培养必须放在英语教学的重要地位，大学英语教学应以提高语言教学质量和有效地进行跨文化交际为目的。

College English Teaching Must Be for the Purpose of Improving Effectively Interc.ultural Communication

The importance and necessity of intercultural communicative competence becomes increasingly prominent by the increasing close of the relationship of language and culture, of the development of the world economy, the multi-stage forming and international communication. College English teaching can＇t adapt to the existing in the new period and is facing with new challenges. Value of the cultivation of intercultural communication competence must be placed in the core of the teaching . College English teaching should be to improve language teaching quality and efficient intercultural communication.