老年旅游者的出游行为决策研究--以江西省老年旅游市场为例

老年旅游市场是一个具有极大潜力的市场，其开发具有重要的社会意义。文章采用2000年7月江西省旅游市场调查的数据，逐一对老年旅游者的客源地结构与特征、人口学特征(性别、年龄、职业、月收入、文化)、行为决策(旅游目的、信息来源、出游喜好、旅游方式)等进行了分析，从而得出了老年旅游者出游行为的一般规律。

A Research on Traveling Behavior of Senior Tourists: Taking the Senior Tourists Market in Jiangxi Province as An Example

The senior tourists market is a kind of market with vast potentials, Its development is of very important social value.With the study data of the tourist market of Jiangxi Province in July, 2000, the paper analyzes the structure and characters of the senior tourist market, the demographic characters(sex,age,accupation,monthly income and educational background)and traveling decision making(travel aim,source of information,travel preference and travel mode) of the senior tourists and sums up the general regulations of their traveling behavior accordingly.