自然旅游景区游客旅游体验管理初探

游客在自然旅游景区的消费过程其实就是一种体验过程。游客在自然旅游景区获得的旅游体验质量的高低．除了取决于自然景观本身的质量外．还与景区的游客旅游体验管理水平密切相关。对自然旅游景区游客体验的概念进行了界定．探讨了有关游客旅游体验调查和分析的内容和方法．分析了影响游客旅游体验的因素并对其进行了分类．最后针对这些因素提出了一系列游客旅游体验管理的手段和途径。

Probing to Visitor Experience Management in Nature Tourist Attractions

Sightseeing in nature tourist attractions for visitors is a type of experience. One visitor wants to get high experience, the level of nature landscape and the level of visitor experience management will be both essential. The thesis introduces the concept of visitor experience in nature tourist attractions,discusses the content and methods for visitor experience investigation and analysis,Sums up and assorts the factors that affect visitor experience and in the end expounds a series of means on visitor experience management.