| 深圳旅游业品牌建设初探 |
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| 引用本文： | 李志民.深圳旅游业品牌建设初探[J].特区经济,2008(9):46-47. |
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| 作者姓名： | 李志民 |
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| 作者单位： | 西安交通大学,管理学院,陕西,西安,710049 |
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| 摘 要： | 本文探讨了深圳旅游行业的品牌建设。首先,对深圳旅游行业加强品牌建设的重要性进行了分析;其次,对深圳旅游行业品牌建设的现状进行了探讨;最后,提出了深圳旅游业加强品牌建设的对策。
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| 关 键 词： | 深圳旅游业 品牌建设 对策 |
Probing into SZ tourist industry brand construction |
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| Li Zhi Min.Probing into SZ tourist industry brand construction[J].Special Zone Economy,2008(9):46-47. |
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| Authors: | Li Zhi Min |
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| Abstract: | This paper discusses t he brand building of tourism industry in Shenzhen. To start with, it will analyze the important role of brand construction in Shenzhen’s tourism industry. Then, the second part？ reviews and evaluates the current situation. Finally, recommendations for improvement are put forward. |
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| Keywords: | tourism industry in Sh enzhen brand building recommendation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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