Social categorisation in Philippine organisations: Values toward collective identity and management through intergroup relations

The popularity of American-style management techniques in the Philippines implies an inevitable transition from the traditional values rooted in interdependent collectivism to the modern values of independent individualism. It is argued that an indigenous style of Filipino management is viable and imperative, which recognises the salience of collective identities in organisations. Based on a theory of social categorisation, a conceptual model of management through intergroup relations is presented. The main contention is that, in place of a dysfunctional conflict between Americanised management tactics and contemporary Filipino values, organisational effectiveness could ensue from a synchronic synergy between Filipino-style management tactics and the social categorisation effects of intragroup convergence and intergroup divergence.