武术散打竞赛资源分析以及商业化开发的构想

本文运用市场竞技规律将散打竞赛资源划分为文化、人力、科技、物资、信息资源五个层面,分析各种资源的现状以及在散打竞赛商业化中的作用和意义,建议在商业化运作过程中应注重,建立和健全适应散打竞赛发展法规体系,大力推进武术散打职业化,铸造品牌赛事、培育散打明星,大力扶持体育经纪人,促进散打竞赛商业化正常运行。

Wushu Sanda Competition Resources Analysis and Commercial Development Ideas

This paper uses the rule of market competition to divide Sanshou competition resources into five levels： cultural, manpower, technology, materials and information resources, analyses the status of various resources and the role and significance on Sanshou competition＇s commercialization, suggests in the process of commercial operation to establish and perfect legal system which adapts to the development of Sanda competition, vigorously promote Wushu Sanda professionalism, caste brand races, train Sanda stars, support sport agents, and promote the normal operation of the Sanda competition＇ s commercialization.