| 独立分销商的双向购销模式及其实施策略研究 |
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| 引用本文： | 但斌,刘鹏. 独立分销商的双向购销模式及其实施策略研究[J]. 商业经济与管理, 2007, 0(11): 16-19,25 |
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| 作者姓名： | 但斌 刘鹏 |
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| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400030 |
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| 基金项目： | 国家社会科学基金;教育部跨世纪优秀人才培养计划 |
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| 摘 要： | 针对现阶段我国电子产品制造业中存在的供应短缺和库存冗余问题，提出了一种独立分销商对客户的双向购销模式，分析了该模式中的短缺采购服务、回购和调剂冗余库存服务两大职能，并根据我国特定的行业环境研究了双向购销模式在我国的实施策略。
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| 关 键 词： | 电子产品制造业 独立分销商 双向购销 服务策略 |
| 文章编号： | 1000-2154（2007）11-0016-04 |
| 修稿时间： | 2007-04-23 |
The Bidirectional Purchases and Distribution Mode of Independent Distributor and Its Implementation Strategies |
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| DAN Bin,LIU Peng. The Bidirectional Purchases and Distribution Mode of Independent Distributor and Its Implementation Strategies[J]. Business Economics and Administration, 2007, 0(11): 16-19,25 |
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| Authors: | DAN Bin LIU Peng |
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| Affiliation: | College of Economics and Business Administration, Chongqing University, Chongqing 400030, China |
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| Abstract: | Aimed at the existing problems, such as supplementing shortage and redundant inventory, in electronics product manufacturing industry, an operation mode called bidirectional purchases and distribution mode is proposed. Additionally, based on the special background of electronics product manufacturing industry in our country, implementation strategies are developed. Finally, a case of bidirectional purchases and distribution mode is given. |
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| Keywords: | electronics product manufacturing industry independent distributor bidirectional purchases and distribution implementation strategy |
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