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A measure and initial test of managers’ perceptions of relationship marketing in inter-organizational exchanges |
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| Authors: | Regina C McNally Abbie Griffin |
| Institution: | (1) Department of Marketing & Supply Chain Management, Michigan State University, N370 North Business Complex, East Lansing, MI 48824-1122, USA;(2) Royal L. Garff Presidential Chair in Marketing David Eccles School of Business, University of Utah, 1645 Campus Center Dr., Room 107, Salt Lake City, UT 84112, USA |
| Abstract: | |
| Keywords: | Marketing CRM Relationship marketing |
| 本文献已被 SpringerLink 等数据库收录！ | |