| 浅谈我国入世后零售业竞争发展战略 |
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| 引用本文： | 吴烨. 浅谈我国入世后零售业竞争发展战略[J]. 企业技术开发, 2004, 23(9): 25-26 |
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| 作者姓名： | 吴烨 |
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| 作者单位： | 中南大学商学院 湖南长沙410083 |
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| 摘 要： | 面临入世后外资零售企业的涌入,我国的零售业要摆脱困境,关键在于经营创新战略定位,文章从市场定位、成本战略、服务意识、商品战略等方面对此进行阐述。
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| 关 键 词： | 创新经营 市场定位 成本战略 服务意识 商品战略 |
| 文章编号： | 1006-8937(2004)09-0025-02 |
| 修稿时间： | 2004-05-18 |
Discuss the competition development strategy of retail business after our country''''s entry into WTO |
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| WU Ye. Discuss the competition development strategy of retail business after our country''''s entry into WTO[J]. Technological Development of Enterprise, 2004, 23(9): 25-26 |
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| Authors: | WU Ye |
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| Abstract: | After entering the WTO, the foreign capital retail enterprises pour into our country, if the retail business of our country should break away from the predicament, the key lies in innovating and making a reservation with strategy. This article explains this from such respects as market orientation, cost strategy, service consciousness, goods strategy, etc.. |
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| Keywords: | innovational management market orientation cost strategy service consciousness goods strategy |
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