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Consumer behavior: An appraisal |
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| Authors: | C. Glenn Walters Ph.D. |
| Affiliation: | (1) Southern Illinois University-Carbondale, Carbondale, Illinois |
| Abstract: | This article deals with the status of consumer research after nearly twenty years of emphasis. There is a brief history of the subject, an analysis of the number and type articles being published, and an assessment of the direction consumer behavior may take in the future. *** DIRECT SUPPORT *** A00BV020 00002 |
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