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最后的毛笔游商
引用本文:刘鹤翔.最后的毛笔游商[J].中国市场,2012(8):30-31,4.
作者姓名:刘鹤翔
摘    要:<正>如今,在义乌或者其他地方,那些挑着货郎担子走乡串户的游商们早已企业化网络化,成为坐商;但在毛笔之都江西文港镇,游商们仍然在支撑着一个很有前途却又做不大的行业。然而,毛笔与其他的中国传统的工艺品一样,以山川自然之物为主导,一方面自然环境的变化在改变其性能;另一方面,工业化潮流也会冲击其生产方式,文港镇正面临着继承与创新的两难处境。

关 键 词:毛笔  游商  王建  两难处境  工业化  工艺品  网络化  生产方式  中国传统  自然环境

The Last Brush Peddler
Abstract:There used to be peddlers wandering from street to street in Yiwu and some other places. Now most of them start a company or turn to the Internet for business development. However, there are still peddlers in Wengang, Jiangxi Province, the Capital of Brush, serving a promising but small business. Like other traditional Chinese artwork, the brush relies heavily on the natural resources and changes in accordance with the natural materials. Moreover, the wave ofindustrialization also has an impact upon the way of brush production. Wengang is faced with the dilemma between inheritance and innovation. Currently, the brush business boasts of significant scale in Wengang, but the brush workshops and peddlers are loosely organized, which indicates lack of regional discipline in specialty and taste. The brush is not merely an ordinary industrial product, but an artistic craft with cultural value. It requires cultural rather than industrial ambition for sustainable development. For a businessman, being a peddler is the choice at the beginning of the career. Will people in Wengang become the last peddlers?
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