| 我国农产品实施绿色营销的环境与对策分析 |
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| 引用本文： | 张太海. 我国农产品实施绿色营销的环境与对策分析[J]. 改革与战略, 2008, 24(10): 137-139 |
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| 作者姓名： | 张太海 |
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| 作者单位： | 南京财经大学营销与物流学院,江苏,南京,210046 |
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| 基金项目： | 南京财经大学校科研和教改项目 |
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| 摘 要： | 绿色消费和绿色营销是当今国际国内农产品市场的主潮流。随着社会经济的发展和人们环保意识的增强，绿色农产品的需求量大大增加。开发绿色农产品，实现农产品绿色营销已经成为国际性发展的大趋势。文章从加强政府扶持和监管、强化农产品企业自律行为等方面入手，来探讨实现我国的农产品绿色营销的方案。
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| 关 键 词： | 绿色消费 绿色农产品 绿色营销 |
Environment and countermeasures analysis to green marketing application on agricultural products in China |
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| Zhang Taihai. Environment and countermeasures analysis to green marketing application on agricultural products in China[J]. Reformation & Strategy, 2008, 24(10): 137-139 |
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| Authors: | Zhang Taihai |
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| Affiliation: | Zhang Taihai (School of Marketing & Logistic Management,Nanjing University of Finance , Economics,Nanjing,Jiangsu 210046) |
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| Abstract: | Green consumption and green marketing are main trends of current international and domestic agricultural market. With the social development and the enhancement of social protection to environment, the demand of green agricultural product increases. Developing the green agricultural products and carry out the green product marketing has been the big trend of international development. In order to realize the marketing of Chinese agricultural green product, we need the government's support and supervision, a... |
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| Keywords: | green consumption green agricultural product green marketing |
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