Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study |
| |
| Authors: | Eunju Suh Joseph J West |
| |
| Institution: | 1. Florida International University, School of Hospitality and Tourism Management, 3000 N.E. 151st Street, Biscayne Bay Campus, North Miami, FL 33181-3000, USA;2. School of Hospitality and Tourism Management, Biscayne Bay Campus, Florida International University, USA |
| |
| Abstract: | Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casino-operated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants. |
| |
| Keywords: | Entertainment Casino marketing Casino management Restaurant management Operations analysis |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
