Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach |
| |
| Authors: | Yoo-Shik Yoon Jin-Soo Lee Choong-Ki Lee |
| |
| Institution: | 1. College of Hotel & Tourism, Kyunghee University, 1, Hoegi-dong, Dongdaemun-gu, Seoul 130-701 Republic of Korea;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong |
| |
| Abstract: | Perceived value is understood to be a precursor of customer satisfaction and loyalty and is itself impacted by product quality. The linkages between quality, value, satisfaction, and loyalty have been gaining increasing attention in the marketing field. Accordingly, this study examines whether quality dimensions have an impact on perceived value, which, in turn, affects satisfaction and loyalty, in the context of the Punggi Ginseng festival. |
| |
| Keywords: | Quality Value Satisfaction Loyalty Festival Structural equation model |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
