基于立体思维的企业VI创作与设计

企业VI设计既是一门学问，也是一门艺术。尽管人们在企业VI计实践中总结出许多技巧，但这些技巧的运用仍存在很大难度。文章在对企业VI内涵进行分析的基础上，提出了基于立体思维的设计理念，将企业VI设计划分为表音维、表形维、理念维和情感维，实现VI设计的科学性与艺术性有机结合，对激发设计者创作灵感、提高设计效果和效率具有重要意义。

Enterprise Visual Identity Creation and Design on the Basis of Three-dimensional Thinking

The enterprise visual identity design is a combination of knowledge and art. For all that we have learned some skills in its practice, it is difficult to materialize them. Based on its connotation, the article puts forward the design concept based on diverged thinking, a concept that separates the design into dimensions of sound, shape, reason and emotion with a combination of science and art, which is relevant to galvanize designers＇ inspiration effectiveness and efficiency.