电子商务环境下中间商的价值转变

信息技术的发展给中间商带来极大的挑战 ,使中间商的传统功能不断弱化 ,这主要表现在信息沟通枢纽作用的下降 ,市场价格发现功能的弱化 ,促进交易实施功能的降低以及资金融通作用的下降四个方面。中间商传统功能的弱化并不代表中间商即将消亡 ,通过建立并分析制造商销售方式选择模型可以发现 ,电子商务环境下中间商出现的只是存在价值的转变。

VALUABLE CNANGE OF INTERMEDIARIES UNDER E - COMMERCIAL CIRCUMSTANCE

With the development of information technology(IT),the intermediaries have to face the threat that comes from IT.The traditional functions of the intermediaries are decreasing,such as information communicating,price discovering,transaction promoting and so on.But we cannot say that the intermediaries will be extinct in the near future.Through building and analyzing the model of sales pattern,we find that the intermediaries will be continue to live and develop by changing their existing value.