基于互联互通与用户归属行为的平台定价与福利分析

在互联网即时聊天平台市场中,平台之间不能互联的问题导致越来越多的用户同时加入多个竞争平台,即多归属,以提高使用的便利性。但这种多归属给用户带来不便。针对此问题,本文分别从平台无互联与用户单归属、平台无互联与用户多归属和平台互联三个方面探讨了平台互联互通与用户归属行为对平台企业的定价、利润与社会福利等问题的影响,并对相关现象进行了解释。本研究认为,在依靠市场力量难以推动互联网即时聊天平台间实现互联的情况下,应通过政府干预来推动平台互联。

Platform Pricing and Welfare Based on Interconnection and User Behavior of Attribution: Evidence from Internet Instant Messaging Platform

In Internet Instant Messaging Platform market,more and more users simultaneously join in a number of competing platforms due to failing connection among different platforms,which is called multihoming.Users intend to contact with others from different platforms by this way. However,multihoming also brings a lot of inconvenience.For this problem,this paper discusses the pricing,profit and social welfare of platform enterprise from the following three aspects：user＇s singlehoming without platform＇s connection;user＇s multihoming with platform＇s connection;platforms’ interconnection.And it explains the related phenomenon.Meanwhile,it suggests that government should take measures to promote the interconnection among different platforms in the situation that the market power couldn＇t work.