建设品牌经济,促进海西经济发展

20世纪80年代以来,中国从"品牌无知名度要求时期"过渡到"品牌强知名度要求时期",品牌成为一种强势的需求。建设品牌经济有利于优化产业结构,提高区域经济竞争力,对于促进海西经济的发展具有重大的意义。同时,随着海西经济的发展,对品牌经济有目标、有计划的系统运作,提出了更高的要求,需要政府、企业和社会三方面的共同努力。

Building Brand Economy,Stimulating the Economic Development of the Economic Zone on the West Coast of the Taiwan Strait

Since 1980s,China has been developing from the period of non-popularity-requiring brand to the period of popularity-requiring brand.At present popularity becomes a strong requirement for brands.Building brand economy benefits the optimizing of industrial structure,improves the competitiveness of the regional economy.and plays a significant role in the economic development of the Economic Zone on the West Coast of the Taiwan Strait.Meanwhile,as the development of the Economic Zone,there will be a stronger requirement for systematic operation of the brand economy with target and scheme,which needs joint efforts of government,enterprises and society.