| 信息技术营造企业的竞争优势 |
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| 引用本文： | 高明印.信息技术营造企业的竞争优势[J].山东工商学院学报,2003,17(2):57-61. |
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| 作者姓名： | 高明印 |
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| 作者单位： | 山东大学,管理学院,山东,济南,250100 |
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| 摘 要： | 企业采用不同的技术营造自身的竞争优势,而信息技术作为一种新的竞争手段,正在对企业的竞争优势产生着广泛而深刻的影响。企业在应用信息技术的过程中,可以选择多种竞争战略,但由于企业的生产类型、规模以及自身技术环境等方面的差异,导致企业所选择竞争战略组合会有所差异。企业在实施信息技术战略时,应充分考虑自身的实际,选择恰当的信息技术战略组合,以使企业在激烈的市场竞争环境中逐步营造自身的竞争优势。
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| 关 键 词： | 信息技术 竞争优势 企业马力 |
| 文章编号： | 1006-6160(2003)02-0057-05 |
| 修稿时间： | 2003年2月26日 |
Information Technology Constructs the Competitive Advantage of Enterprise |
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| Abstract: | An enterprise constructs self competitive advantage with different technologies.Information technology is having extensive and deep influence on the competitive advantage of enterprise as a kind of new competitive means. Enterprise may select various competitive strategies in the process of applying IT, because of the difference between production type of enterprise, scale and its technical environment, enterprises may select different competitive strategic combination. Enterprise should fully consider the reality and select appropriate IT strategic combination in implementing IT strategy , which making enterprise construct the self competitive advantage step by step in intense market competitive environment. |
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| Keywords: | information technology competitive advantage enterprise horsepower |
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