| 网销农产品质量控制的影响因素及对策建议 |
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| 引用本文： | 陈长英,陈晨.网销农产品质量控制的影响因素及对策建议[J].对外经贸,2021(4):70-74. |
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| 作者姓名： | 陈长英 陈晨 |
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| 作者单位： | 杭州科技职业技术学院,浙江 杭州 311400 |
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| 基金项目： | 浙江省社会哲学规划项目“浙江省农户无公害农产品生产意愿的影响因素分析”(项目编号:16XH020);浙江省商务厅2020年对策类课题“‘疫情助推农产品上行’背景下网销农产品质量控制现状及对策建议”(项目编号:2020ZSY48)。 |
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| 摘 要： | 随着越来越多的农户和涉农企业选择了"农产品触网上行",农产品直接销售到户的比例逐渐上升,这给农产品的质量监控提出了更高的要求。在农产品线上销售企业质量控制现状分析的基础上,采用层次回归分析法对产品质量控制的影响因素进行分析,结果显示:提高货源质量、加大物流运输设施设备投入、加大社会监管力度都能起到提高网销农产品质量的作用。研究成果有助于政府、电商平台对网销农产品质量控制提供改进优化方向,为涉农企业的农产品品牌建设提供参考建议。
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| 关 键 词： | 农产品 产品质量 货源质量 物流运输 社会监管 |
Influence Factors and Countermeasures of Quality Control of Online Selling Agricultural Products |
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| Authors: | Chen Zhangying Chen Chen |
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| Institution: | (Hangzhou Polytechnic of Science and Technology,Zhejiang Hangzhou 311400) |
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| Abstract: | As more and more farmers and agriculture-related enterprises choose"agricultural products reach the net",the proportion of agricultural products sold directly to households gradually increases,which puts forward higher requirements for the quality control of agricultural products.This article in the online sales of agricultural products quality control based on the analysis of the status quo,using hierarchical regression analysis method to analyze the influence factors of product quality control,and the results showed:improve the quality of goods,increased investment in logistics transportation facilities,intensify social supervision can improve the network marketing of agricultural products quality.The research results are helpful for the government and e-commerce platforms to provide improvement and optimization directions for the quality control of agricultural products sold online,and provide reference suggestions for the agricultural product brand construction of Agricultural enterprise. |
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| Keywords: | Agricultural Products Product Quality Quality of Supply Logistics and Transportation Social Regulation |
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