Understanding the older shopper: A behavioural typology |
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| Authors: | Robert Angell Phil Megicks Juliet Memery Troy Heffernan Kerry Howell |
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| Institution: | 1. Cardiff Business School, Cardiff University, Colum Drive, Cardiff CF10 3EU, UK;2. Plymouth Business School, University of Plymouth, Drake Circus, Devon PL4 8AA, UK;1. School of Hospitality Management, The Pennsylvania State University, 210 Mateer Building, University Park, PA 16802-1307, USA;2. School of Hospitality Management, The Pennsylvania State University, 224 Mateer Building, University Park, PA 16802-1307, USA;3. School of Hospitality Management, The Pennsylvania State University, 211 Mateer Building, University Park, PA 16802-1307, USA;1. Department of Risk Engineering, Graduate School of Systems and Information Engineering, University of Tsukuba, Tennodai 1-1-1, Tsukuba, Ibaraki 305-8573, Japan;2. Faculty of Engineering, Information and Systems, University of Tsukuba, Tennodai 1-1-1, Tsukuba, Ibaraki 305-8573, Japan;1. Key Laboratory of Natural Medicine and Immune Engineering, Henan University, Kaifeng 475001, China;2. School of Pharmacy, Henan University, Kaifeng 475001, China;3. Department of Pharmacology, China Pharmaceutical University, Nanjing 210009, China;1. College of Public Health, Health Science Center, Xi''an Jiaotong University, Xi''an 710061, Shaanxi, China;2. Department of Surgery, The Second Hospital of Weinan City, Weinan 714000, Shaanxi, China;3. Department of Laboratory Medicine, The First Affiliated Hospital of Xi''an Jiaotong University, Xi''an 710061, Shaanxi, China;4. Department of Applied Physics, University of Eastern Finland, Kuopio 70211, Finland;5. Department of Orthopedics, The Second Affiliated Hospital of Xi''an Jiaotong University, Xi''an 710061, Shaanxi, China |
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| Abstract: | With regard to the contemporary retail environment, to date, the older shopper has been afforded limited academic attention, which is somewhat surprising given the growth of this population in the UK. Consequently, this study presents an empirically derived typology of older grocery shoppers through the application of salient retail attributes and store image dimensions developed through extensive qualitative research techniques. The findings provide an important contribution towards better understanding differences in shopping behaviour amongst older consumers. The identification of six distinct shopper types, including three new distinct groups, contributes to theory, whilst a number of potential implications for retail managers are explored in light of the findings. |
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