| 延伸产品市场营销策略探讨 |
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| 引用本文： | 黄建,胡晟娇.延伸产品市场营销策略探讨[J].企业活力,2009(10). |
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| 作者姓名： | 黄建 胡晟娇 |
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| 作者单位： | 1. 湖南工业职业技术学院经管系,长沙,410208
2. 湖南农业大学商学院,长沙,410128 |
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| 摘 要： | 延伸产品是伴随形式产品的出售,企业向顾客提供的各种附加利益的总和。重视延伸产品的市场营销,增加产品的附加价值,对于增强企业的市场竞争能力具有十分重要的意义。我们可以从提高产品附加值,提高服务附加值,提高便利附加值着手,透过延伸产品这个独特的视角来进行营销,创新性地增强企业的市场竞争力,促进企业的可持续发展。
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| 关 键 词： | 延伸产品 市场营销 策略 |
Studies on Marketing Strategy about Extension Product |
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| Huang Jian,Hu Sheng-jiao.Studies on Marketing Strategy about Extension Product[J].Enterprise Vitality,2009(10). |
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| Authors: | Huang Jian Hu Sheng-jiao |
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| Institution: | Huang Jian1; Hu Sheng-jiao2 (1.Economy and Management Department; Hunan Industry Vocational Technology College; Changsha 410208; China; 2.Commerce College Hunan Agriculture University; Changsha 410007; China); |
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| Abstract: | Extension product is the total additional benefits that the enterprises provide to customers.It is usually accompanied by the form of the product for sale.Emphasising on marketing of extension product and increasing the additional value of product will have great significance on enhancing the competitiveness of enterprises.Through the unique perspective of extension product,we can find a innovative way to enhance the market competitiveness of enterprises and promote sustainable development of enterprises,th... |
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| Keywords: | extension product marketing strategy |
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