Outsourcing and strategic alliances for product development: a case of Banta Digital Group

Banta Digital Group (BDG) is a pre media company needing to fill a void in the market it serves. This need could be met by an application that consisted of software and database development. A problem arose due to two conditions. First, the company was late getting to the market with this product. Second, the company did not have dedicated resources to work on this project. BDG needed to adopt a solution that comprised of outsourcing and strategic alliances to fill this market need. The study reports how the company selected and managed strategic alliances through the creation of a virtual team. It also reviews details of the new business operating system instituted to foster an environment for further product and process innovation. Finally, the proposed approach used in this unique type of product development is described, which is also applicable in many business situations.