| 腾讯显形 |
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| 引用本文： | 许扬帆. 腾讯显形[J]. IT经理世界, 2008, 0(16) |
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| 作者姓名： | 许扬帆 |
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| 摘 要： | 原本一直让人觉得模糊但是潜力巨大的腾讯,现在终于要通过发动一场在线广告的战役来定江山了。马化腾最近经常与人提起自己的火炬手身份。
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Tencent Model Ready to Take Shape |
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| Abstract: | Tencent is now launching an online advertising battle to settle down its profitability model. As one of China's largest Internet service portals and the instant messaging (IM) champion in China, the company has long been plagued by a problem: its advertising value is underestimated by advertisers due to its comprehensive profiting model. Compared with traditional portal websites like Sina.com and Sohu. com, Tencent is hard to position itself with its multi- platform across IM, portal and community. Tencent ... |
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| 本文献已被 CNKI 维普 等数据库收录！ |
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