| 工业品批发商渠道作用之实证检验 |
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| 引用本文： | 谢莉娟.工业品批发商渠道作用之实证检验[J].商业经济与管理,2011(9):18-26. |
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| 作者姓名： | 谢莉娟 |
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| 作者单位： | 中国海洋大学管理学院,山东青岛,266100 |
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| 基金项目： | 国家社会科学基金项目“新时期工业品流通体系研究”(10BJY085) |
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| 摘 要： | 文章基于工业品流通的经验数据对批发商的渠道作用分别进行了整体判定和分类研究,实证检验显示批发商对于提高工业品流通效率具备显著的正向影响,并且批发商渠道作用的主要区间应锁定为生产资料类工业品和日用消费类工业品,未来还应进一步确定批发商渠道作用的影响因素。
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| 关 键 词： | 独立批发商 工业品流通 渠道作用 实证检验 |
An Empirical Test of Wholesalers' Channel Role in Industrial Circulation |
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| XIE Li-juan.An Empirical Test of Wholesalers' Channel Role in Industrial Circulation[J].Business Economics and Administration,2011(9):18-26. |
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| Authors: | XIE Li-juan |
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| Institution: | XIE Li-juan(Management School,Ocean University of China,Qingdao 266100,China) |
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| Abstract: | Based on the empirical data of industrial circulation,this article makes an empirical test of the channel role of wholesalers.By comprehensive analysis of overall inspection and partition test,the positive role of wholesalers in industrial circulation is proved,which is especially outstanding in instrumental industrial goods and daily consumption goods.In future,the influencing factors of wholesalers' channel role should be determined. |
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| Keywords: | independent wholesalers industrial circulation channel role empirical test |
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