Development of a conceptual model to understand international social entrepreneurship and its application in the Ugandan context |
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Authors: | Eddy Kurobuza Tukamushaba Laura Orobia Babu P George |
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Institution: | (1) Department of Leisure and Hospitality, Makerere University Business School, P.O. Box 1337, Kampala, Uganda;(2) Department of Entrepreneurship, Makerere University Business School, P.O. Box 1337, Kampala, Uganda;(3) College of Business, University of Southern Mississippi, Hattiesburg, MS 39406, USA |
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Abstract: | While the concept of social entrepreneurship is relatively new, initiatives that employ entrepreneurial capacities to solve
social problems have existed throughout history. In this paper, the factors explaining international social entrepreneurial
behavior are investigated. The key argument is that behavioral potential, which is at the cognitive level, is influenced by
an individual's perceptions toward social enterprise venturing. These perceptions could be related to feasibility, desirability,
or propensity to act, among others. Personal, sociological, and environmental variables are linked to decision making through
these perceptions. This research is based on literature review and case studies. The analysis indicates that individuals'
perceptions or attitudes can explain aspects of their international social entrepreneurial potential. Areas for future research
are discussed. |
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Keywords: | |
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