| 浅议博客在企业营销中的应用 |
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| 引用本文： | 马华敏.浅议博客在企业营销中的应用[J].价值工程,2010,29(36):23-24. |
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| 作者姓名： | 马华敏 |
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| 作者单位： | 三门峡职业技术学院,三门峡472000 |
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| 摘 要： | 随着信息技术的发展,博客已成为互联网上最热门的词汇之一,这种新型的网络应用形式,它的营销价值在企业经营中日益突显,本文介绍了博客和博客营销的概念,阐述了企业博客营销的作用,指出了企业在开展博客营销中存在的问题,并有有针对性提出了相应的对策及建议。
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| 关 键 词： | 博客 博客营销 企业营销 |
Discussion on the Application of Blogs in Enterprise Marketing |
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| Ma Huamin.Discussion on the Application of Blogs in Enterprise Marketing[J].Value Engineering,2010,29(36):23-24. |
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| Authors: | Ma Huamin |
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| Institution: | Ma Huamin ( Sanmenxia College of Vocational and Technical, Sanmenxia 472000, China ) |
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| Abstract: | With the development of information technology, blog has become one of the most popular words on the Internet, the value of this new form network application becomes prominent increasingly in the business marketing, this paper introduces the concept of blog and blog marketing, describes the role of corporate blog marketing, pointes out that the problems in enterprise blog marketing, and makes recommendations and measures accordingly. |
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| Keywords: | blog blog marketing business marketing |
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