| 动态竞争与企业核心竞争力 |
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| 引用本文： | 江征.动态竞争与企业核心竞争力[J].华东经济管理,2002,16(5):92-94. |
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| 作者姓名： | 江征 |
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| 作者单位： | 东南大学,经济管理学院金融系,江苏,南京,210096 |
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| 摘 要： | 随着我国加入WTO和金融市场的进一步开放 ,银行业必然面临着来自外资银行的激烈竞争。对我国银行业而言 ,外资银行在资金、技术、经营管理和金融创新等诸多方面都存在明显优势 ,尤其在客户关系管理 (CRM方面已有丰富经验。而到目前为止 ,我国银行业在实施CRM尚处于起步阶段 ,
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| 关 键 词： | 客户关系管理 新经济 数据挖掘 优质客户 中间业务 |
| 文章编号： | 1007-5097(2002)05-0092-03 |
| 收稿时间： | 2002/1/24 0:00:00 |
| 修稿时间： | 2002年1月24日 |
CRM:the primary choice of banking industry in China |
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| JIANG Zheng,HU Xiao-jian.CRM:the primary choice of banking industry in China[J].East China Economic Management,2002,16(5):92-94. |
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| Authors: | JIANG Zheng HU Xiao-jian |
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| Institution: | Finance Department,School of Economics & Management,Southeast University,Nanjing 210096,China |
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| Abstract: | With our country's WTO entry and the opening of the financial markets,banking industry will be sure to be faced with drastic competition from foreign banks.Foreign banks have apparent competitive advantages over native banks in such aspects as capital,technology,operation,management and financial innovations.Especially,they have abundant experiene in CRM.Up till now,native banks are in their first step n their inplementing CRM.To establish competitive advantage,native banks must change their operation idea and reinforce the construction of CRM. |
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| Keywords: | customer relationship management new economy data mining primary customer intermediate business |
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