| 我国电视购物供应链社会责任管理分析 |
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| 引用本文： | 欧阳小迅. 我国电视购物供应链社会责任管理分析[J]. 山东财政学院学报, 2011, 0(1): 103-108 |
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| 作者姓名： | 欧阳小迅 |
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| 作者单位： | 湖南商学院,湖南,长沙,410205 |
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| 摘 要： | 电视购物是一种新兴的虚拟购物通道,近年来,越来越多的经营者加入这个行业,由此形成了以电视购物企业为核心的现代化供应链。在此背景下,本文通过对电视购物行业供应链进行全面分析,结合湖南电视台快乐购的发展状况,并借鉴国外电视购物行业的发展经验,针对国内电视购物整个供应链管理及其相对空白的售后服务等方面的社会责任问题,提出相应的解决措施,帮助电视购物企业及其供应链成员了解并主动承担社会责任,从而获得稳定长远的发展。
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| 关 键 词： | 电视购物 供应链管理 企业社会责任 |
An Analysis of the Social Responsibility Management of the TV Shopping Supply Chain in China |
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| Ouyang Xiaoxun. An Analysis of the Social Responsibility Management of the TV Shopping Supply Chain in China[J]. Journal of Shandong Finance Institute, 2011, 0(1): 103-108 |
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| Authors: | Ouyang Xiaoxun |
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| Affiliation: | Ouyang Xiaoxun(Hunan Business College,Changsha,Hunan 410205) |
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| Abstract: | TV shopping is a new virtual shopping access.More and more operators have been surging in this field,forming a modern supply chain with TV shopping enterprises in the centre.In this background,this thesis makes a full analysis of the TV shopping supply chain.Based on the development of the program Happy Go of Hunan TV Station and the experience of the overseas TV shopping industry,we put forward some countermeasures in response to the whole TV shopping supply chain management,its relatively vacant after ser... |
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| Keywords: | TV shopping supply chain management corporate social responsibility |
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