| 略论高校图书馆品牌建设创新途径 |
| |
| 引用本文： | 吴倩倩,岑维康.略论高校图书馆品牌建设创新途径[J].价值工程,2013(32):280-282. |
| |
| 作者姓名： | 吴倩倩 岑维康 |
| |
| 作者单位： | 广州特种作战学院图书馆,广州510502 |
| |
| 摘 要： | 高校图书馆品牌建设是高校保持竞争优势的重要保障,本文诠释了高校图书馆品牌全新时代内涵,以高校图书馆品牌建设深层透彻的SWOT分析为基础,有针对性地给出高校图书馆品牌建设在定位、策略、推广、危机四个方面的创新思路和建议,使高校图书馆品牌更加彰显活力、张扬时代主旋律。
|
| 关 键 词： | 高校图书馆品牌 品牌定位 品牌策略 品牌推广 品牌危机 |
On Innovation Method of College Library Brand Construction |
| |
| WU Qian-qian;CEN Wei-kang.On Innovation Method of College Library Brand Construction[J].Value Engineering,2013(32):280-282. |
| |
| Authors: | WU Qian-qian;CEN Wei-kang |
| |
| Institution: | WU Qian-qian;CEN Wei-kang ( Library of Guangzhou Special Operations Academy, Guangzhou 510502, China) |
| |
| Abstract: | College library brand construction is the important guarantee for the college to keep competitive edge. This article expounds the new era connotation of college library brand and provides innovation idea for college library brand construction in four aspects： positioning, strategy, promotion and crisis based on in-depth SWOT analysis, enabling college library brand to be more vital and with the theme of the era. |
| |
| Keywords: | college library brand brand positioning brand strategy brand promotion brand crisis |
| 本文献已被 维普 等数据库收录！ |
