| 诚信与道德：企业生命之源 |
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| 引用本文： | 陈秋静. 诚信与道德：企业生命之源[J]. 经济研究导刊, 2011, 0(30): 44-46 |
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| 作者姓名： | 陈秋静 |
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| 作者单位： | 贵州赤天化股份有限公司; |
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| 摘 要： | 在激励的市场竞争中,没有文化特性,缺乏诚信和道德建制的企业将失去其生存空间。企业的生命力在于＂利己＂与＂利他＂的市场经济行为中,充分认知企业赢利与道德建设的重要性,而伦理因素则是企业获得强大生命力的源泉。
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| 关 键 词： | 市场经济行为 企业 诚信 道德 |
Honesty and Moral:It's Source of Enterprise Life |
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| CHEN Qiu-jing. Honesty and Moral:It's Source of Enterprise Life[J]. Economic Research Guide, 2011, 0(30): 44-46 |
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| Authors: | CHEN Qiu-jing |
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| Affiliation: | CHEN Qiu-jing (Guizhou Chi Tian Hua Co.,LTD,Guiyang 550001,China) |
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| Abstract: | In the incentive market competition,no culture characteristics,lack of honesty and moral system,enterprise will lose its living space.Enterprise's vitality is how to face ego and altruistic market economic behavior,cognitive its profit and moral construction importance in market.ethics is the source of enterprise to obtain strong vitality. |
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| Keywords: | market economic behavior enterprise good faith moral |
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