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| 走出模式:对学术理论期刊打造品牌形象的探索——关于《理论观察》文本的阐释 | |
| 引用本文： | 张振华. 走出模式:对学术理论期刊打造品牌形象的探索——关于《理论观察》文本的阐释[J]. 理论观察, 2000, 0(6) |
| 作者姓名： | 张振华 |
| 作者单位： | 齐齐哈尔市社会科学界联合会!黑龙江齐齐哈尔161005 |
| 摘 要： | 学术理论期刊编辑出版长期以来大多处于一种粗放状态 ,缺乏对期刊的整体设计与个性塑造 ,因而形成了一种固定的办刊模式 ,千刊一面 ,少有特色。在期刊走向产业化的今天 ,仿效综合文化类、时事政治类期刊 ,进行打造品牌的尝试 ,以期提高刊物的两个效益 ,成为一些学术理论期刊改版的方向和目标。《理论观察》就是一个比较典型的个案 |
| 关 键 词： | 学术理论期刊 市场化改革 打造品牌 《理论观察》 |
New Modes:Exploration of Creating Famous Brand in Scientific and Theoretical Periodical |
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| ZHANG Zhen-hua. New Modes:Exploration of Creating Famous Brand in Scientific and Theoretical Periodical[J]. Theoryotic Obsorvation, 2000, 0(6) | |
| Authors: | ZHANG Zhen-hua |
| Abstract: | The compilation and publication of scientific and theoretical periodial has been in the state of old mode in long period of time,and lacks the entire design and specific character portray.Therefore,a steady mode is formed and all periodicals are the same and are short of characters.At presaent,periodicals are regarded as an industry,we attempt to create famous brand in imitating comprehensive literature periodicals and current events politics periodicals,so that we incerease two aspects efficiency of periodicals and become model of some scientific and theoretical periodicals."THEORY OBSERVE"is a typical individual case. |
| Keywords: | scientific and theoretical periodical,marketilized reform,create famous brand," THEORY OBSERVE, |
| 本文献已被 CNKI 等数据库收录！ | |