企业国际化、规范化和本土化

企业国际化扩张是伴随着跨国公司的迅速发展而日趋活跃。企业国际化的基础是规范化,企业在 向海外发展时要符合国际惯例,以促进企业竞争能力和管理水平的提高。企业国际化的主要策略是本土 化,企业只有融入到当地的经济环境中,才能找到扩大市场的机会。

Enterprises'''' Internationalization, Standardization and Localization

Enterprises' internationalization follows the rapid development of multi-national corporations. The foundation of enterprises' internationalization is standardization. When enterprises expand abroad, they must run according to the international practice so as to improve competitive power and management level. The main tactics of enterprises' internationalization is localization. Only by merging into local economic environment can enterprises find the chance of enlarging the market share.