| 论我国企业的品牌战略 |
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| 引用本文： | 蔡曙.论我国企业的品牌战略[J].企业技术开发,2006,25(11):89-91. |
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| 作者姓名： | 蔡曙 |
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| 作者单位： | 中南大学商学院 湖南长沙410083 |
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| 摘 要： | 我国企业已进入品牌时代,拥有强势品牌者就能掌握市场主动权,因此,加强品牌战略是我国企业发展非常重要的一个环节。企业只有实施正确的品牌战略,着力打造优势品牌,才能在日益激烈的市场竞争中取胜。
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| 关 键 词： | 品牌时代 品牌战略 强势品牌 |
| 文章编号： | 1006-8937（2006）11-0089-03 |
| 收稿时间： | 2006-08-21 |
| 修稿时间： | 2006年8月21日 |
Discussion on the enterprises' brand strategy in our country |
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| CAI Shu.Discussion on the enterprises'''' brand strategy in our country[J].Technological Development of Enterprise,2006,25(11):89-91. |
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| Authors: | CAI Shu |
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| Institution: | Business School, Central South University, Changsha, Hunan 410083, China |
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| Abstract: | The Chinese enterprises have entered into an era of brand recognition.A strong brand gives birth to a market leadership.Brand strategy is important for the development of Chinese enterprises.In the market competition,winners have to implement advantageous market strategies and spare no effort to build up strong brands. |
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| Keywords: | era of brand recognition brand strategy strong brand |
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