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Factors to consider in improving prescription drug pharmacy leaflets |
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| Authors: | J. Craig Andrews Jeremy Kees Kala L. Paul Terry C. Davis Michael S. Wolf |
| Affiliation: | 1. Department of Marketing, Marquette University, Milwaukee, WI, USAcraig.andrews@marquette.edu;3. Department of Marketing, Villanova University, Villanova, PA, USA;4. The Corvallis Group, LLC, Summit, NJ, USA;5. Department of Medicine and Pediatrics, LSU Health Sciences Center, Shreveport, LA, USA;6. Feinberg School of Medicine, Northwestern University, Chicago, IL, USA |
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