The incidence of unethical practices in marketing research: An empricial investigation |
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Authors: | Ishmael P Akaah Edward A Riordan |
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Institution: | (1) Wayne State University, Wayne, USA |
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Abstract: | The authros examine from the perspective of marketing professionals the incidence of unethical research practices and the
influence of organizational factors as determinants of the incidence of unethical research practices. The results indicate
some degree of indicence of unethical research practices, particularly of those involving respondents. In addition, the results
suggest four organizational variables— extent of ethical problems within the organization, top management actions on ethics,
organizational role, and industry category—as determinants of the incidence of unethical research partices. |
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Keywords: | |
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