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关于加强和培育企业的执行力文化的探讨
引用本文:刘清源,田泽.关于加强和培育企业的执行力文化的探讨[J].石油化工技术经济,2005,21(4):54-57.
作者姓名:刘清源  田泽
作者单位:[1]中国石油化工股份有限公司河南油田分公司,南阳473132 [2]河海大学商学院,常州213022
摘    要:执行已经成为企业所面临的最大问题之一,大量企业经营失败的案例表明,企业战略经营失败的原因源于其战略缺乏可执行的基础。企业要想取得成功,必须拥有全新的执行理念,通过创建有效的执行文化,将战略、人员与运营流程三个要素有机结合,并使执行力文化成为企业的基因,并贯穿企业发展的各个方面。文章结合通用电气、海尔等优秀企业的执行力文化,提出了培育企业执行力文化的思路与策略。

关 键 词:执行力  战略流程  运营流程  目标管理  企业经营  执行  文化  培育  企业战略  有机结合
收稿时间:2005-01-20
修稿时间:2005-01-20

Discussion on Enhancing and Cultivating the Executive Culture of Enterprises
Liu QingYuan;Tian Ze.Discussion on Enhancing and Cultivating the Executive Culture of Enterprises[J].Techno-Economics in Petrochemicals,2005,21(4):54-57.
Authors:Liu QingYuan;Tian Ze
Abstract:Executive ability has become one of the crucial problems confronted by enterprises. Numerous cases showed that the failure of enterprise strategic management is caused by lack of foundation for execution. An enterprise must have a bran-new executive vision, and integrate strategy, personnel, and operation procedure intimately through foundation of effective executive culture, and make the executive culture become the ingredient of the enterprise with penetrating it in various aspects of enterprise development. In combination with the executive culture of some excellent enterprises such as GE and Haier, the thought and strategy of cultivating execution of enterprise culture were put forward.
Keywords:executive ability  strategic procedure  operating procedure  target management
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